As there is no ombudsman system for punters your dispute with a bookmaker will probably follow the path below:
Contact with the company
1. Live chat, telephone, letter
2. Escalate to senior customer advice staff
3. Send a letter to the company’s Chief Executive Officer
Involve a relevant regulator
1. Read and choose from our list (click here)
Alternative dispute resolution
1. NEW SERVICE (02-2016): Accept or reject the one chosen by the bookmaker, suggest your own. For details of the European Union (EU) system (click here)
2. Accept or reject the one chosen by the bookmaker, suggest your own. For details of the UK system (click here)
Small claims court
1. Don’t be afraid of this; it works (click here)
Do not let bookmakers get away with obvious injustices; get complaining. Do not let people and organisations put you off by simply quoting that you signed up to a set of terms and conditions that will contain some unfair terms. Just because you ticked the box about accepting terms and conditions, it does not mean you are bound by them, especially if they are unfair.
The more punters complain and tell others about those complaints, i.e. MPs and regulators; the more chance there is of the punter/bookmaker relationship improving.