Over the last few years many Channel 4 viewers have complained about the constant use of bookmakers’ PR representatives on their racing coverage. To be fair, it is useless. Who wants a tip from a representative of a bookie or to know what a company has taken on horse wheh there is no concrete evidence whether it is 30p or £300K.
The following is an insight (only one minute 29 seconds) into the discussion about the matter at an ITV planning meeting. ITV take over the main racing coverage in 2017.