Some advice for ITV on bookmakers’ PR representatives

Over the last few years many Channel 4 viewers have complained about the constant use of bookmakers’ PR representatives on their racing coverage.  To be fair, it is useless.  Who wants a tip from a representative of a bookie or to know what a company has taken on horse wheh there is no concrete evidence whether it is 30p or £300K.

The following is an insight (only one minute 29 seconds) into the discussion about the matter at an ITV planning meeting.  ITV take over the main racing coverage in 2017.





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